Mr. Squiggle's Wonder Emporium: Being Dad Zero at Mom 2.0 - Part 3
*This is the third in a three-part series about this outsider's brief experience at the Mom 2.0 Summit held in Houston, February 18 - 20th. You can read Part 1 and Part 2.
Part 3: Dooce

The small gaggle of mommy bloggers I once stood in was now breaking up, and I remained in the middle of the lobby for a moment before finally heading to the bar and ordering a drink. I was still feeling the effects from my recent bout of memory loss which caused a mild panic attack prompting me to call my wife. “Quick, honey,” I said. “What’s the name of the Michael Chabon book I’m reading right now?” I could hear her giggling through receiver. “Come on, honey, this is serious. One of these ladies might accidentally talk to me again and I have to sound interesting.”
“It’s Summerland, dear—with that kid and the elves who play baseball,” she said, pausing so I could let the answer sink in. However, what she didn’t tell me until the following morning was that I had succeeded in replacing every part of speech (to include pronouns) with the F-bomb while simultaneously loosing the ability to harness anything even close to resembling an “inside voice”every time I talked.
This is entirely possible given who I saw after glancing over my right shoulder—Heather B. Armstrong. (Yes, people—Dooce. Try to contain yourselves.) She was wearing an elegant leopard-print jacket and high black heels, the combination of which gave her a movie star-like aura, further enhanced by the noir feel of the bar’s dim lighting.
Despite the week’s worth of sexual favors my wife was now promising me in return for getting Dooce’s picture, I couldn’t bring myself to even give her a modest, friendly smile much less ask for a photo. And really, what was I going to do—strut right over, claim to be her biggest fan, and then ask to snap a picture for my dying niece? Yeah, ‘cause everyone wants to be “that” guy. Just my luck, she probably would’ve asked what my top twenty favorite posts were.

About that time, it occurred to me that I was only one sitting at the bar, unintentionally turning myself into a target for speculation among the other patrons. My prearranged meeting had fallen through due to some crossed wires, and so, to avoid becoming the very embodiment of seediness in everyone’s mind (Hey, how yooou doin’?), I relocated to an open table with a vantage point that allowed me to observe the entire room.
In the far corner I could see Dooce who had since joined Alice Bradley (you remember her--"The Una-blogger" KAPOW!) and Rebecca Woolf (Girl’s Gone Child) for drinks around a low square table. They were highlighted by the warm glow of the wall sconce mounted on the maple paneled wall behind them. The sight of this, along with the way they leaned in over the table to talk, gave me the impression they were plotting something, like perhaps knocking off a Vegas casino or crashing the European markets.
I imagined them living in immaculate homes where they throw entertaining dinner parties seven nights a week atop pristine glass dinning tables free from grubby handprints. Such a notion of course was ridiculous for many reasons, not the least of which being that we are all parents, and there’s no better equalizer than having children.
Surveying the entire bar, I studied the other Mom 2.0 attendees clustered throughout the room. Based on the blogs being represented and the scope of the sessions being offered at the summit, it was clear these were women who take what they do seriously, a sentiment underscored by one person who remarked that Mom 2.0 isn’t a slumber party like BlogHer. In other words, the Crocs sales rep probably wouldn’t need to bring a pair of nunchucks to fend off extortionists.
No, these moms are the exact mommy bloggers I “hate” (click, you’ll see) who have taken their expertise, their interests, their voice, their talents and their creativity and parlayed them into a viable profession. But this also raised the burning question as to whether daddy bloggers could achieve this same thing. Possibly, but a great deal of the say so would depend on both marketers recognizing that the dad-o-sphere’s readership is largely the same demographic reading the mommies, and on the media portraying fathers as confident, credible parents. Without these, dads will have a steeper hill climb.

Finishing my Absolut and soda, I realized there was nothing more I could do here at Mom 2.0. So, I stood up and walked through the hotel lobby out onto the streets, out where the rest of the blogosphere lurks.
*There. Three days of posts from a guy who was there for only a couple hours. Guess that makes me a real A-hole, huh?*
Photos: Dooce photo from Mom 2.0 official website. Jon's picture taken from Daddy Scratches profile page.
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William · 787 weeks ago
Great three days of posts. Although I think jumping in along side of the mommy blogs is the right path for Dad Blogs I tod think that there is, at this time, an oversaturation of the whole mom-dad blog, marketing thing. I am not even talking about competition amongst blogs. Becasue really there is no competition when you think about it. You and I do not have the same Time SLOT to occupy as if we were television. We do not have to compete for other peoples dollars like a magazine would. The only competetion is for the readers time. Marekters I think understand this.
I also think Marketers understand that bloggin is community based and that there are circles people travel in and out of. I read your blog. I also read Sci Fi dad and Whit Honea as well as a few others. If we all travel in this circle aren't we all just advertising to ourselves? Do you know what I mean?
I think that is why marketers decide on just to focus on those top tiered Mom blogs.
On another note, the few marketing/advertising opportunities I have had are pretty much due to the fact that I was the only man out of a panel of women. Some the Y chromosone Helped.
CK_Lunchbox 92p · 787 weeks ago
And you're right about the competition. As you said, we really just build our communities, and any recommendations we do is just a form of word-of-mouth advertising, but with minimal impact. That's one reason I won't do reviews anymore. It's a waste of my time to write a post that the vast majority of readers could care less about. Besides, most of the stuff that comes my way is crap anyway, and the big name blogs aren't going to waste their time. I wonder how much junk gets pitched to Dooce?
So yeah, the big name brands and the big blogs are going to match up. It's low risk/low cost advertising for companies that would cost a fortune in a major publication. I think once some dad blog gets to the readership level of some of these moms (and there are some that are getting closer), then the ceiling's broken.
That's cool too about getting picked from among the moms. Putting our scruffy faces out there will probably snag advertisers more than we think. Great comment.
Cecily · 787 weeks ago
But, um, may I mention something? Alice (Finslippy) is actually writing a book with Eden (fussy), not Mom 101.
Not to be an annoying know it all or anything, but... :D
CK_Lunchbox 92p · 787 weeks ago
I was very thankful for the time there and very impressed.
Cecily · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
Heather · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
PJMullen 51p · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
Jack · 787 weeks ago
All we need is a cool slogan like Power of the Penis or some sort of penis envy crack. Sorry, sometimes I can't help myself. Sounds like you had a great time.
I don't want to parrot everything I have said elsewhere but there isn't anything preventing us from working with the brands. Really it is just a matter of organization and presenting some proof that we can deliver eyeballs with purchasing power.
It can be done, just a question of whether we'll make it happen.
Daddy Scratches · 787 weeks ago
Also, look forward to my own forthcoming Mom 2.0 post, in which I *AM* that douche paparazzi's myself with Dooce. I'm MORE than that douche; I'm like douche squared. Douche to the third power. You'll see.
CK_Lunchbox 92p · 787 weeks ago
And I am quite sure you were not a douche at any point. You're being modest - I saw you charming the ladies at FotoFest. "Douche to the third power" is now going to be a staple of my vocabulary - needs to be added to the Urban Dictionary!
Daddy Scratches · 787 weeks ago
(Between forgetting the "who" and the stray apostrophe and not knowing if you can actually use "paparazzi" in verb form, my OCD compels me to leave this annoying follow-up comment. Forgive me.)
(PS: Yes, I'm a bit of a trainwreck.)
CK_Lunchbox 92p · 787 weeks ago
The Stiletto Mom · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
Hope to see you soon too. Many stories to tell. Ash says Hi and for me to get off the computer and drink wine. =-)
Jenny, Bloggess · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
Jenny, Bloggess · 787 weeks ago
CK_Lunchbox 92p · 787 weeks ago
SurprisedMom · 787 weeks ago
muskrat · 786 weeks ago
CK_Lunchbox 92p · 786 weeks ago