Mr. Squiggle's Wonder Emporium: Being Dad Zero at Mom 2.0 - Part 3

*This is the third in a three-part series about this outsider's brief experience at the Mom 2.0 Summit held in Houston, February 18 - 20th. You can read Part 1 and Part 2.

Part 3: Dooce

Despite the suddenness of the grenade explosion set off by Finslippy (read Part 2), I managed to resuscitate myself long enough to counter her “twenty-top-posts” challenge with a question about the timing of her collaborative book with Fussy. Although I could just make out that her lips were moving, the ringing in my ears prevented me from hearing the answer. A few moments later my vision cleared, and I snapped back into full consciousness even though my recollection of previous events was still a foggy blur.

The small gaggle of mommy bloggers I once stood in was now breaking up, and I remained in the middle of the lobby for a moment before finally heading to the bar and ordering a drink. I was still feeling the effects from my recent bout of memory loss which caused a mild panic attack prompting me to call my wife. “Quick, honey,” I said. “What’s the name of the Michael Chabon book I’m reading right now?” I could hear her giggling through receiver. “Come on, honey, this is serious. One of these ladies might accidentally talk to me again and I have to sound interesting.”

“It’s Summerland, dear—with that kid and the elves who play baseball,” she said, pausing so I could let the answer sink in. However, what she didn’t tell me until the following morning was that I had succeeded in replacing every part of speech (to include pronouns) with the F-bomb while simultaneously loosing the ability to harness anything even close to resembling an “inside voice”every time I talked.

This is entirely possible given who I saw after glancing over my right shoulder—Heather B. Armstrong. (Yes, people—Dooce. Try to contain yourselves.) She was wearing an elegant leopard-print jacket and high black heels, the combination of which gave her a movie star-like aura, further enhanced by the noir feel of the bar’s dim lighting.

Despite the week’s worth of sexual favors my wife was now promising me in return for getting Dooce’s picture, I couldn’t bring myself to even give her a modest, friendly smile much less ask for a photo. And really, what was I going to do—strut right over, claim to be her biggest fan, and then ask to snap a picture for my dying niece? Yeah, ‘cause everyone wants to be “that” guy. Just my luck, she probably would’ve asked what my top twenty favorite posts were.

Aside from possessing a Wikipedia-esque level of information on Dooce, I really don’t know that much about her. Were it not for my Dooce-groupie wife, I would’ve been clueless as to Heather B. Armstrong’s alter ego, and even now, I’ve only read a smattering of her posts. Still, of what I do know about Dooce, it’s more than enough for me to sincerely respect who she is and what she’s accomplished. So, to go all papparazzii on her right then would only belie that respect. Besides, to me there has always been something about Dooce’s eyes that seem sad, as if they are the collection point for an accumulated weariness that she’s been carrying around since entering the blogging limelight. By no means did I want to add to the weight of this with a surprise photo op.

About that time, it occurred to me that I was only one sitting at the bar, unintentionally turning myself into a target for speculation among the other patrons. My prearranged meeting had fallen through due to some crossed wires, and so, to avoid becoming the very embodiment of seediness in everyone’s mind (Hey, how yooou doin’?), I relocated to an open table with a vantage point that allowed me to observe the entire room.

In the far corner I could see Dooce who had since joined Alice Bradley (you remember her--"The Una-blogger" KAPOW!) and Rebecca Woolf (Girl’s Gone Child) for drinks around a low square table. They were highlighted by the warm glow of the wall sconce mounted on the maple paneled wall behind them. The sight of this, along with the way they leaned in over the table to talk, gave me the impression they were plotting something, like perhaps knocking off a Vegas casino or crashing the European markets.

I imagined them living in immaculate homes where they throw entertaining dinner parties seven nights a week atop pristine glass dinning tables free from grubby handprints. Such a notion of course was ridiculous for many reasons, not the least of which being that we are all parents, and there’s no better equalizer than having children.

Surveying the entire bar, I studied the other Mom 2.0 attendees clustered throughout the room. Based on the blogs being represented and the scope of the sessions being offered at the summit, it was clear these were women who take what they do seriously, a sentiment underscored by one person who remarked that Mom 2.0 isn’t a slumber party like BlogHer. In other words, the Crocs sales rep probably wouldn’t need to bring a pair of nunchucks to fend off extortionists.

No, these moms are the exact mommy bloggers I “hate” (click, you’ll see) who have taken their expertise, their interests, their voice, their talents and their creativity and parlayed them into a viable profession. But this also raised the burning question as to whether daddy bloggers could achieve this same thing. Possibly, but a great deal of the say so would depend on both marketers recognizing that the dad-o-sphere’s readership is largely the same demographic reading the mommies, and on the media portraying fathers as confident, credible parents. Without these, dads will have a steeper hill climb.

Or maybe there’s another route. Maybe we dads need to jump in along side of the moms and learn what they are learning like the increasing number of daddy bloggers showing up at BlogHer and like Superjohn and Jon the brain behind Daddy Scratches, who were both brave enough to attend the Mom 2.0 summit. (They were the only dads that I am aware of anyway.) Maybe if we made our presence felt at more of these events, brands and marketers would become familiar with us and see that we take our blogging seriously too. I mean, the only disqualifier to our attendance is the registration fee, not a va-jay-jay, and after all, we are parents. Like I said before, children are great equalizers.

Finishing my Absolut and soda, I realized there was nothing more I could do here at Mom 2.0. So, I stood up and walked through the hotel lobby out onto the streets, out where the rest of the blogosphere lurks.


*There. Three days of posts from a guy who was there for only a couple hours. Guess that makes me a real A-hole, huh?*


Photos: Dooce photo from Mom 2.0 official website. Jon's picture taken from Daddy Scratches profile page.




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Comments (24)

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CK,
Great three days of posts. Although I think jumping in along side of the mommy blogs is the right path for Dad Blogs I tod think that there is, at this time, an oversaturation of the whole mom-dad blog, marketing thing. I am not even talking about competition amongst blogs. Becasue really there is no competition when you think about it. You and I do not have the same Time SLOT to occupy as if we were television. We do not have to compete for other peoples dollars like a magazine would. The only competetion is for the readers time. Marekters I think understand this.

I also think Marketers understand that bloggin is community based and that there are circles people travel in and out of. I read your blog. I also read Sci Fi dad and Whit Honea as well as a few others. If we all travel in this circle aren't we all just advertising to ourselves? Do you know what I mean?

I think that is why marketers decide on just to focus on those top tiered Mom blogs.

On another note, the few marketing/advertising opportunities I have had are pretty much due to the fact that I was the only man out of a panel of women. Some the Y chromosone Helped.
1 reply · active 787 weeks ago
Those are excellent points, William. That over-saturation is to some extent creating a perception that parent blogs and consumer advertising go hand-in-hand. I've had three dads contacting me in the last 2 weeks wanting to know specifically how to make money with their blogs. That's what they think it's about. (Of course, why in hell they think I'm making money is kind of funny).

And you're right about the competition. As you said, we really just build our communities, and any recommendations we do is just a form of word-of-mouth advertising, but with minimal impact. That's one reason I won't do reviews anymore. It's a waste of my time to write a post that the vast majority of readers could care less about. Besides, most of the stuff that comes my way is crap anyway, and the big name blogs aren't going to waste their time. I wonder how much junk gets pitched to Dooce?

So yeah, the big name brands and the big blogs are going to match up. It's low risk/low cost advertising for companies that would cost a fortune in a major publication. I think once some dad blog gets to the readership level of some of these moms (and there are some that are getting closer), then the ceiling's broken.

That's cool too about getting picked from among the moms. Putting our scruffy faces out there will probably snag advertisers more than we think. Great comment.
I'm glad you came to Mom 2.0 and I hope you enjoyed it.

But, um, may I mention something? Alice (Finslippy) is actually writing a book with Eden (fussy), not Mom 101.

Not to be an annoying know it all or anything, but... :D
3 replies · active 787 weeks ago
Oh crap! You're right. It was right there on her Mom 2.0 bio page too. No more sweets and blogging before bed. See this proves I'm not Alice's biggest fan. Thanks for minimizing the shrapnel wound from the credibility land mine I just stepped on. This is why I blog in a van down by the river.

I was very thankful for the time there and very impressed.
:) Dude, I feel like I passed you but we didn't get much chatting time (I was the short fat one with the bright red hair? remember?) so next time, let's grab a drink or something, k? :)
I knew exactly who you were when I saw your name on the first comment. Sorry about the chatting time. I was Mr. Lady's guest and my time there was brief. And I would totally love to buy you a drink!
I'm really enjoying reading your blog. I'm not hip on all the mommy and daddy blogs out there, but all sounds very entertaing. Hope you keep up the writing.
1 reply · active 787 weeks ago
Thanks Heather. Being hip's overrated. Reading blogs is like picking out wine: drink what you like. Thanks again.
I see no reason why dad's can't blaze their own trail. Mom bloggers have been successful because they did what they wanted to do and followed the opportunities that presented themselves as a result. There is no reason why dad's can't do the same. After my first few forays into the more 'consumer' end of the parent blogging pool, I've decided that it isn't for me and that I'm going to stick with why I got going in the first place. To connect with other dads and moms and to share the joys and struggles of my life as a dad. Obviously this is my personal choice, and I respect the path that anyone else chooses to take. I guess after receiving an endless stream of emails from PR types I hold no faith that the marketers of the world understand me, or that as a dad that I"m different.
1 reply · active 787 weeks ago
Every time I think of this topic, your name comes to mind. I think because of the post you wrote a while back about going to that one conference. That was a really intelligent post on the matter - real level-headed. And I'm with you as far as my own blog. Product reviews don't work for me. It's not what the community I'm a part of really cares about. Not that there's anything wrong with it, but for guys like you and me we have other things to offer. Good comment. Thanks.
I mean, the only disqualifier to our attendance is the registration fee, not a va-jay-jay

All we need is a cool slogan like Power of the Penis or some sort of penis envy crack. Sorry, sometimes I can't help myself. Sounds like you had a great time.

I don't want to parrot everything I have said elsewhere but there isn't anything preventing us from working with the brands. Really it is just a matter of organization and presenting some proof that we can deliver eyeballs with purchasing power.

It can be done, just a question of whether we'll make it happen.
Thanks for the namecheck. Sorry again that we didn't cross paths. Not sure how we blew that. BlogHer will be our "corrective experience," as my wife the therapist would put it.

Also, look forward to my own forthcoming Mom 2.0 post, in which I *AM* that douche paparazzi's myself with Dooce. I'm MORE than that douche; I'm like douche squared. Douche to the third power. You'll see.
1 reply · active 787 weeks ago
I'm kicking myself for not introducing myself - just got their too late. "Corrective experience" I like that. It implies we need to set the universe back in order.

And I am quite sure you were not a douche at any point. You're being modest - I saw you charming the ladies at FotoFest. "Douche to the third power" is now going to be a staple of my vocabulary - needs to be added to the Urban Dictionary!
*that douche WHO paparazzis myself
(Between forgetting the "who" and the stray apostrophe and not knowing if you can actually use "paparazzi" in verb form, my OCD compels me to leave this annoying follow-up comment. Forgive me.)
(PS: Yes, I'm a bit of a trainwreck.)
1 reply · active 787 weeks ago
I'm running down that same track.
I'm so glad you had fun and the posts are great! Tanis really is just the nicest person. I had the chance to spend time with her and Catherine from Her Bad Mother at Blissdom. I was terrified to talk to them and then I felt like an idiot bc they were so nice in real life. My stalking of the blogosphere is complete but then again my list wasn't as long as yours either! Hope to see you soon, major hugs to Ash and the girls!
1 reply · active 787 weeks ago
Tanis is a riot. But I could not bring myself to talk to Catherine -- not only is intimidatingly smart, she's also taller than me... or maybe I was hunched over as I lurked about.

Hope to see you soon too. Many stories to tell. Ash says Hi and for me to get off the computer and drink wine. =-)
How did I not see you? Or did I see you and was just too drunk to remember it? Either way I feel like I should apologize.
1 reply · active 787 weeks ago
Haha! We did meet - Tanis introduced us, but it lasted for about 3 seconds before you were whisked away by the riotous throng of your peers. I was then asked by someone what time I would be driving everyone back to the hotel in the bus. That's about how memorable I am.
Ah, see then I *should* apologize. I fucking knew it. This is why I shouldn't be allowed to leave the house. And probably I was less "whisked away" than you were being sheilded from whatever ridiculous thing I was about to say. My God, I'm bad in social situations.
1 reply · active less than 1 minute ago
Trust me, I'm worse. I'm a cross between Billy Bob Thorton in Slingblade & Yoda. "French fried tatters, like them do I." I've pretty much turned myself into the Wizard of Blog, and everyone should just ignore the tiny socially inept man behind the curtain. Next time, though, I'll buy you a drink and we can blame everything on alcohol. =-)
How could I have missed part three? What was I thinking? And you were only there for two hours and got three posts out of it? Wow! I really have to attend a blogger convention. As far as Dooce is concerned, I'm not likely to read her again. I really wasn't all that thrilled with her blog. But, each to his/her own. It would have been funny if you did go all "groopie" on her. I would have loved to read about her reaction. I really do hope you had a great time. It sounds like the booze was pretty good. :)
I knew I should've gone to Houston. I have no problem going up to people who don't know me and saying, "hey, I read your blog. Want to go into the ladies' room for a picture?" Ask that Jenny girl who commented a few above me.
1 reply · active 786 weeks ago
Yes you should've come. Thing is, guys like you can pull that off and chicks dig it. Guys like me try that and get cited with a misdemeanor along with a string of Saturday's picking up trash at the park.

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