The Big Day! It's Official


Today's the big day--the official release of my book, Sugar Milk: What One Dad Drinks When He Can't Afford Vodka. A year and a half of scribbling and editing; elation and discouragement; doubt and confidence; and now it's done ...sort of. Writing the book is the easy part. Marketing and promoting it takes about ten times more energy, but I'm thinking about that now. No. I'm thinking of something else: perspective and gratitude.

This morning, Allie walked up to my desk and said, "I'm the luckiest girl in the whole second grade. I'm a older sister. I'm a younger [step]sister. Aaaand I'm in a book."

Hearing her say that so sincerely put things in perspective for me, and it made me tear up. Without her, Avery, Noah, Harrison, Sawyer, and my dear wife Ashley, none of this would have happened. None of it. I'm the luckiest dad in the world because I have a family that made a major dream in my life come true. They have supported (and endured) me for a long time while never wavering in their enthusiasm. (The picture below was drawn by Avery for me to have as a bookmark.) Even today, both the girls are wearing Sugar Milk t-shirts and little badges to school today in celebration of my accomplishment. I didn't even ask them to (but I coached the hell out of them on giving a sales pitch to their teachers).

My sons have been supportive too, expressing their excitement over every mention of the book in magazines, papers and the radio. They think it very cool, and are heavily involved in my next book project, providing input on how they would solve ghost mysteries at their age. (It's a young adult novel series focused on three little brothers, but that's all I can reveal at the moment.) Next week I get to see them for Spring Break and they are accompanying me as I do some research for the book.

But if there's anyone that's endured more than the rest, it's my wife Ashley. She has read, re-read, and then re-read every version of Sugar Milk's manuscript to the point she won't even pour a bowl of corn flakes for breakfast. She has had to put up with my frustration induced bad moods. She has had to keep me focused on the task, and most grueling of all, she has had to go to a job day in and day out while I sat at home pounding this thing out. I am not an easy person to live with sometimes, yet Ashley has extended a grace to me that I can never repay. All I can say is, "I love you honey. You made this happen. The circumstances have been no picnic, but with you my life has meaning. Thank you."

And while I'm doling out the thank you's, I'd also like to express my sincere gratitude to the many readers who continue to come back and read my drivel, and to all my blogging friends who have done the same even though I do a lousy job of keeping up with your blogs. Many of you have posted links and marred up you site layouts with Sugar Milk badges. You've purchased the book already and said many kind things. Without your support, I just be a guy with several hundred copies of a book I couldn't give away at a methadone clinic. Instead, you've been more than instrumental in helping to achieve a goal of exceeding 500 sold copies prior to release (almost there). Thank you.

Speaking of which, one of the biggest supporters of Sugar Milk has been John Cave Osborne, author of Tales From the Trips: How Three Babies Turned Our World Upside Down. Today he's running Part 1 of his interview with me on his site. Please stop by; the man asks good questions.

Later today I'm going to hit some bookstores to see where it's at. I've been told it's in "limited distribution," meaning some stores will have it and some won't--not till I hit the 500 sales mark anyway (which I think I'm close to). So, if you're walk in and don't see a copy, you may have to order it. A couple independent stores I'd like to give a shout out to are Tattered Corners in my hometown of Meadville, Pa and to Katy Discount Books in west Houston, both of which will be sponsoring book signings. Keep following here at the official website SugarMilkBook.com for details on these and other events.

Before I sign off, let me say one more time, thank you ...and if you haven't purchased a copy yet, I'll toot my horn and tell you it's worth the read--that and it's only $11.50 at amazon.com. Go get a glass and con a friend into doing the same.




Comments (32)

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Congrats, dude.
Awwww! For a first time in awhile, my first tears of the day are not tears of rage!

I'm proud of you dear and love you buckets. I wish I had opted for the "late to work" version of the morning.

xoxox
Finally!!

I keep checking the damn bookstores. Barnes & Noble, Books-A-Million, and Borders....WTF!

Guess I was just impatient. Not sure why I didn't just order an advance copy from Amazon.

I'll have to do this post haste.

I'm also gonna put a link up on my site for purchasing it.

Congrats Dude!
Congratulations - that is just amazing! I'm so looking for this book! Way to go... feel very proud! Also, my 4 year old loves drinking sugar milk. MMM!!! ;)
Congratulations! You should do a book tour of methadone clinics. I'll bet that would get you on Oprah.
Congratulations! The book is great (not finished yet, these things called My Kids keep bugging me!). I'm very interested in the new series. Sounds very mysterious!
Woo Hoooo! Great Job!!! I will be placing an order tonight! Congratulations!! Now I just need to have a way for you to sign a copy for me! Shoot me an email with a link to your book and I will put it on top of my blog!
Yay! So exciting. Sorry I won't be in Mville for your April visit. I'm headed there today to close on our house and headed back to St. Louis Thursday. Congratulations!
Big congrats Ron. Am going to Amazon after the first of the month to order it.
Whooo Hoooo!!!!! I'm so excited for you! Hey have you hit up Legacy Books in Plano? They are a GIANT independent book store and really support Texas authors. I don't know anyone there but I've seen a couple of signings going on with self published authors. It's a thought. Off to tweet your praises now!
Love the bookmark...and much congratulations to you.

My fam is in Katy..maybe i'll have to tell them to swing by and pick it up!
I am SO PROUD OF YOU!!!!!!!

And I can't wait to shout if from the rooftops!!!
Mazal Tov! just my way of saying congratulations. That is very cool. When you are on Letterman try not to forget the rest of us and yes, I am serious.

You deserve it, good stuff.
Congratulations. I suspected that promoting a book is a lot of hard work. There are always those times when something unexpected happens that you never expect. So glad that you can witness those things and appreciate them. You truly deserve all of them.
You certainly don't write drivel, man. I don't even know you personally but I'm inspired by your perseverance in your marketing drive these last few months. I'm heading over to John Cave Osborn's page now.
Congrats! THis is a great day and you deserve to celebrate.
If you are headed this way next week, is there anyway that could spare some time for a meet-up?
Tweet or email me.
So excited for you! This is the beginning of more great things!

And wait a sec, re: Weaselmomma's comment...are you coming this way next week????
Mine came in the mail yesterday!

I'm so excited for you! You and Ashely and the kids rock!
1 reply · active less than 1 minute ago
GEE GOLLY THANKS!!!
My but that was an exclamatory comment I made up there. Sorry. I promise if you guys ever let me come visit you I am not nearly as shriek-y in real life.
1 reply · active 783 weeks ago
I get just as excited when someone says they actually got the book. =-)
Congratulations! I'm so happy for you, Ashley and all the kids! This is great news! If you do a book signing in Chicago, I'm there!
1 reply · active 783 weeks ago
Thanks - you'll be one of the first I let know!
Congrats and here's hoping I see it on the Bestseller list.
1 reply · active 783 weeks ago
Thanks! Got my fingers crossed. =-)
Congrats! That is SO exciting!
1 reply · active 783 weeks ago
Thanks for the congrats and all the support. "Peg."
You are pretty damn awesome. Congrats. I am looking forward to the follow up :)
1 reply · active 783 weeks ago
You've been a huge help and support, Matt. Can't say thank you enough for everything. Hope things are settling down a bit for you. Have a great Easter.
Congrats again. SO exciting!!
1 reply · active 783 weeks ago
Thanks again Ann. BTW you are my hero - McSweeney's. I bow down to you're comedy writing genius.
Congratulations mate! I hope to have my fatherhood book published one day.

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